Podcaster meaning7/26/2023 ![]() ![]() Once you have the basics covered, you also need to figure out how you’re going to market your podcast and your business. That way, you don’t only have a more precise idea of who you’re trying to reach out to, you will also gain a better understanding of the kind of products or services you can offer as a solution. Instead, create a story behind your persona complete with all the different problems and challenges they are likely facing. However, consider it best not to limit yourself to the demographics. Marketers call this a persona–a data-based, semi-fictional description of the individual you would like to target. I personally suggest taking it one step further by narrowing it down to just one person. Michelle Price-Johnson recommends narrowing down your core audience to a specific genre. Start creating your business plan by identifying who your core audience is. Generalizing the people they want to target is often one of the biggest mistakes many podcasters commit. This is especially necessary if you intend to do it full-time. Just like any business venture, you also need to have a clear and solid game plan for your podcasting business. In a podcast interview with Cole Johnson, she pointed out that she decided to quit her 6-figure day job only after she was sure she’d earn more from the podcast than from her day job. The same approach was used by podcaster and entrepreneur Michelle Price-Johnson. ![]() If you answered “NO” to even just one of the questions, it would be wise to put your podcasting dreams on hold until such time when you are financially ready. Is the amount you’re making in your podcast equal or more than what you’re earning in your current job?.Do you already have a following on your current podcast?.Do you have enough savings to cover at least six months of your household expenses?.Gauge your financial readiness by asking yourself the following questions: Understand Your Current SituationĪnother critical thing you need to consider before taking the leap of faith is if you have the means to keep yourself and your podcasting business afloat while you are still in the process of building it. Otherwise, you will most likely give up when setbacks occur. As a general rule of thumb, you need to have a profound reason. If you are considering getting into the podcasting business just to get out of a job you hate, then I’m going to be honest and tell you you are most likely not going to last long in the business. Your “why” will be your motivation to keep going especially when times are challenging. That being said, it is crucial that you have a clear and substantial understanding of why you want to do it. And just like any business, you are likely to encounter a lot of challenges before you reap the rewards. Podcasting, full-time or otherwise, will require a great deal of investment in terms of time, effort, and resources. If you’re seriously considering becoming a full-time podcaster, here are some key things that you need to take into account before you dive in head first. On the flipside, there are also those who tried podcasting full-time and ended up going back to their 9 to 5 job because they weren’t getting any financial returns. ![]() You can even get to the point where you can quit your 9 to 5 job and work on podcasting full-time. There are several ways you can win as a podcaster. ![]() Files are stored locally on the user's computer or other device ready for offline use, giving simple and convenient access to the content.Podcasting is a lucrative career that has the potential to bring in a significant amount of money. This process can be automated so that new files are downloaded automatically, which may seem to the user as if the content is being broadcast or "pushed" to them. Merriam Webster defines Podcast: a program made available in digital format for automatic download over the Internet A list of all the audio or video files associated with a given series is maintained centrally on the distributor's server as a web feed, and the listener or viewer employs special client application software, known as a podcatcher, that can access this web feed, check it for updates, and download any new files in the series. The word is a neologism and portmanteau derived from "broadcast" and "pod" from the success of the iPod, as audio podcasts are often listened to on portable media players. Podcast A podcast is a digital medium consisting of an episodic series of audio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device. ![]()
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